Welcome to Pinpoint Permanent Cosmetics

At Pinpoint Permanent Cosmetics, education and training is one of our top priorities. We spare no expense training our staff throughout the country with world class permanent makeup educators. Our reputation and expertise was built on an educational foundation, making us a leading choice for our client’s permanent makeup needs.

Our team of experts are certified to provide premium beauty services to women who want to enhance their natural beauty. From eyebrows, eyeliner, and lips we offer high-quality permanent makeup treatments in a clean, safe environment. We pride ourselves on working with extraordinary precision to enhance your best features in a subtle way.

Pinpoint Team

Anna Johnson
Owner, Educator, and Artist

Welcome! I am Anna the owner and educator at Pinpoint Permanent Cosmetics. I’ve been helping women change the way they look a feel as a permanent makeup artist for over 6 years now. I love that something as simple as a nicely shaped brow or eyeliner can make all the difference in lifting ones mood and boosting self-esteem.

After 8+ years in the beauty industry as an esthetician. I did the unthinkable… I flipped a house with my parents, not recommended unless you have 6 months of time to kill! However, I used the money to pay for an advanced permanent makeup education with a European Permanent Makeup Company (Europe is much more advanced in their PMU techniques) and of course to start a business focusing solely on permanent makeup. My goal is that when you walk into the salon you instantly know you’re in the right place. I wanted Iowans to have access to amazing permanent makeup where quality is a priority.

When I am not at the salon. You can find me at home with my husband, son, and labradoodle Milo. I have no problem having three books going at once. Typically, a health book, a business book, and a self-development book. My husband will tell you that I have the most productive ‘days off’ thanks to my love of making lists. Even better if it’s content I can organize into an excel spreadsheet!

I offer the kind of permanent makeup I would want on my face. I tend to like permanent makeup that enhances your beauty. Anything very dramatic or trendy should probably be left to topical makeup. With my clients I not only take into consideration how it will heal but how it will look in 5-10 years from now.

We have a lot of good information on our frequently asked questions page. Take a look there and feel free to send me an email at hello@pinpointpermanentcosmetics.com with any question you may have.

Artist Level: Master Artist

-Anna was featured in, Marie Claire “9 Transformations You Need to See to Believe” and named Clive’s Best Beauty Salon of 2018 and named Cityview Best Local Permanent Makeup Salon of 2022.


Hello! I am Laurie. I have a background in Art, Makeup, and Esthetics. As a wife, mom of two kids, and two dogs. I understand need for enhancing your life and restoring your confidence in a more permanent, hassle-free way. 

Connecting with people is one of the many things I love about being a permanent makeup artist. I thrive in doing detailed work and enjoy rising to challenging situations. I am always striving to perfect my skills. Seeking to understand the cause and effect of a situation is in all likelihood, where my love for fitness streams from. 

My friends and family would say I have a really easy going personality. Aside from spending time with them, I love trying new foods and going to concerts. To date, I’ve seen to over 100+ live bands, too many now that I’ve lost count. But my long lasting makeup tips and tricks for those hot summer days are tried and true!

I generally like to start more conservatively with your permanent makeup, unless you know you are looking for something more bold. I listen closely to my clients requests and concerns, and thoroughly explaining everything for a calming, stress free appointment.

Take a look at our social media for before and after photos. Consultation are always free and it’s the best way to ask any question and to see how your brows will be shaped out.

Artist Level: Master Artist

“Give someone five minutes with Laurie and they instantly love her! She has one of
those charismatic personalities that you just enjoy being around!”- Owner Anna


Laurie Jurgenson
Microblading and Permanent Makeup Artist


Microblading and Permanent Makeup Artist

Welcome! I am Aginda, pronounced like agenda as in the appointment diary. However, the Thai meaning is precious jewels.

In beauty school, I wanted to specialize in brows. Now 4 years later, here I am! I would even testify that I manifested this fun, creative permanent makeup career! It doesn’t feel like work and each day I get to help women feel beautiful and confident. I love the feeling of seeing happy and satisfied clients looking at their brows for the first time after a brow service.

As I hand you that mirror, you can take a worry-free peak, knowing that I double, triple, quadruple check my work, so that is just RIGHT for you. I have a gentle approach and detailed in explaining the process, ensuring ease and comfortability for all my clients.

When we are not discussing the service itself, we will likely be talking about astrology. I am astrology obsessed! In fact, I  remember all my clients by their Zodiac sign! Probably not shocking coming from an INFJ personality type on the Myers Briggs Chart.  I am constantly working on ways to nurture my spirituality to help other nurture theirs!

If you are guided to book an appointment with me, I’ll take care of you! Book online now or call the salon to set up your visit!

Artist Level: Master Artist

“As a beauty professional, one of the best things you can do is have a commitment to knowledge. Aginda’s love of learning is what puts her in front of her industry and fuels her passion. And that shows up in her work!” -Owner Anna Johnson


Hello! My name is Allison, I am a photographer, artist, and now permanent makeup artist!

Ever since I can remember I have LOVED makeup. The ability to enhance your natural beauty and highlighting your features was magical.Especially for a redhead where your features are….. not so noticeable! Finding a career as an artist is tricky. I have always wanted a career where I can work with people and help to improve their happiness.

I lived in Japan for 3 years and it was there that fell in love with the beauty industry. It wasn’t until I moved back to my home state of Iowa that I found Pinpoint Permanent Cosmetics. It was a no brainer. I became OBSSESSED with permanent makeup and the intricacies and skill set it took to be successful. I can finally say I have found my dream job! Not only do I get to create each and every day, but I get to help other people feel their very best. WIN-WIN.

As a permanent makeup artist, it is my goal to achieve the most natural effortless look to bring you the convenience of no longer struggling with shape or feeling bare with a fresh face. During our appointment, we go in depth about what you are wanting. I hear your frustrations, I hear your goals, to help see YOUR vision. Together we will build your dream brows.

Check out my work on our Instagram, I would love to meet you!

Artist Level: Master Artist

“When Allison is working I hear nothing but laughter coming from her room. She is highly personable and makes everyone around her happy and feeling good!” -Owner Anna Johnson


Allison Joss
Microblading and Permanent Makeup Artist

Pinpoint November 2022-10 1

Francesca Palma
Permanent Makeup and AAM Board Certified Artist

Hi, my name is Francesca! I am a Permanent Makeup Artist with a background in Art and Cosmetology, and I specialize in Powder Brows and Lip Blushing.     

I am from New Jersey where I became a licensed Cosmetologist in 2017. Growing up as the youngest of four girls and always being attached to my mother’s hip, it was no surprise that I would end up being a beauty professional. From the start of my career, I juggled with wanting to be a hair and makeup artist or a tattoo artist, and after meeting other influential artists along the way I found permanent makeup. In 2019, I obtained my license form the prestigious American Academy of Micropigmentation and that’s when I blended my love for beauty and tattoos. I would say I get the best of both worlds!

I became a Permanent Makeup artist because I wanted to do something unique in this industry. Permanent Makeup gives me the opportunity to enhance people’s confidence by enhancing their natural beauty. Whether it’s a new mom who has less time for herself in the morning, or someone who lost their hair from a health-related situation, there is no better feeling than helping a client feel their best.

Art was the only hobby I ever cared for from a very early age and it taught me things that I now apply to my career, my favorite part being Color Theory. Whether I am mixing paint or pigments, you can sit in chair knowing I can find the custom color right for YOU! I am an honest artist and although I strive to give you what you desire, I will always give my professional and artistic opinion on what will LOOK and LAST the best for each individual client.

It is my top priority to make sure that any client that sits in my chair feels comfortable so if you want to chat about life or have some quiet time for yourself, I want to give you the exact experience you want. Although what I do is exciting, I also know change can be intimidating. I want all of my clients to know that you can feel safe to voice any questions or concerns and I am happy to share my knowledge with you!

Artist Level: Master Artist

To those I have already met, thank you for trusting me and to my future clients, I’m excited to meet you!

“I am convinced Francesca was born to be a Permanent Makeup Artist. From the very first appointment I oversaw I was blown away by her expertise, cleanliness, and patience to create quality permanent makeup for her clients.” -Owner Anna Johnson




Enhance your natural beauty

Obsessing over our clients results 😍

It is amazing what can be achieved with permanent makeup! These transformations are a daily reminder of why we love what we do!

Permanent makeup is an amazing and great way to enhance your natural beauty and keep you feeling youthful and rejuvenated. 🙌

If you are considering getting PMU then send us a DM so we can answer any questions you have! 💛

📷 Powdered brows by Anna

#dsmpowderedbrows #dsmpermanentmakeup #iowapowderedbrows #iowacosmetictattooing #dsmcosmetictattoo #clivepermanentmakeup

I love a good pixeled, smudged, blurred, however you want to describe our soft eyeliners! It`s so complimentary, and over time, as our faces age, it will not look heavy.

📷 soft eyeliner by Laurie

#dsmcosmetictattoo #dsmpermanentmakeup #dsmpermanenteyeliner #clivepermanentmakeup

I never could have imagined that I would be doing permanent makeup every day.

It wasn`t even on my radar until microblading came onto the scene around 2014-2015. I spent about a year watching the industry before I took the leap to learn pmu.

In 2016, I left my Esthetician job and focused solely on perfecting my permanent makeup skills and helping clients look and feel better about themselves.

And now, I can`t imagine doing anything else! I consider myself incredibly fortunate! #lovewhatyoudo

Recently, we had a client who had high hopes but discovered that the outcome she desired wasn`t achievable through permanent makeup. 😔 Although she was really bummed, she expressed gratitude that we didn`t simply take her money. 🙏❤️

We believe in the power of permanent makeup to enhance your natural beauty and boost your confidence. However, if your goals don`t align with what permanent makeup can deliver, we won`t hesitate to let you know. We value transparency above all else. 🚫 💸

For clients that are tinting their brows regularly, hoping to not have to do that any longer, that is a possible outcome for PMU with sparse or fine brows. However, brows with thick eyebrow hair or a lot of brow hair will still need to tint as the permanent makeup will not change the brow hairs themselves.

If you are not sure if permanent makeup would help you, send us a DM or let us take a look during your consultation!

#dsmpermanentmakeup #dsmmicroblading #dsmcosmetictattoo #iowapermamentmakeup

🌟 We`re Hiring! Join Our Permanent Makeup Salon as a Front Desk Coordinator! 🌟

If you are a people person with exceptional customer service and excellent communication skills we`d love to hear from you! Our salon is seeking a Front Desk Coordinator to join our team.

As a Front Desk Coordinator, you will be the first point of contact for our valued clients, creating a warm and welcoming environment. Your main responsibilities will include managing appointments, answering inquiries (text, email, calls, social media), and ensuring a smooth flow of operations. Here`s what we`re looking for in the ideal candidate:

📍 Strong Communication Skills: Clear and effective communication is essential in this role.

📍 Customer Service Experience: Prior experience in a customer-facing role is highly valued. We strive to provide an exceptional experience for every client, and your customer service skills will be vital in achieving this goal.

📍 Detail-Oriented: Attention to detail is key when managing appointments and ensuring accuracy in client records. A meticulous approach will help you maintain an organized front desk area and contribute to the overall efficiency of our salon.

📍 Friendly and Professional Demeanor: A warm smile and a friendly attitude can make a world of difference in creating a positive first impression. We`re looking for someone who genuinely enjoys working with people and can maintain a professional demeanor at all times.

📍Availability:📍 The front desk coordinator role requires availability every Wednesday, Thursday, Friday, and every other Saturday. If you can commit to these hours, we`d love to hear from you!

Join our team, we offer a supportive work environment, competitive compensation, career advancement into PMU, and the opportunity to be part of a growing salon dedicated to helping clients feel their best.

To apply, please send your resume and a brief cover letter introducing yourself to anna@pinpointpermanentcosmetics.com

#Hiring #FrontDeskCoordinator #CustomerService #PermanentMakeupSalon

Wondering why I never used to reveal the lip color to my clients?

Well, that`s because lip colors need to be exceptional vibrant because the lips tend to fade and lighten the most after they heal!

We must opt for a bolder color to ensure results, which can be shocking at first. That end result though is going to be perfectly subtle and natural! 💋💋💋

#dsmlipblushing #iowalipblushing #iowacosmeticstattoo
#dsmpermanentmakeup #iowapermanentmakeup

We understand how challenging it can be to fill in your eyebrows every single day.

It`s a task that demands time and effort, and it`s frustrating when you have to go through the struggle day after day.

But don`t worry, there`s a solution! With permanent makeup services, you can eliminate the daily struggle and wake up every morning with perfectly shaped brows.

We`re here to lend a helping hand so you can confidently embrace each day without worrying about your eyebrows.

📷 Powdered brow by Laurie

#dsmpowderedbrows #iowapowderedbrows
#dsmcosmetictattoo #dsmpermanentmakeup

📢 Exciting Announcement!​​​​​​​​
We are thrilled to welcome Leslie, an incredibly talented permanent makeup artist, to the Pinpoint Permanent Cosmetics team! 💄✨​​​​​​​​
"My goal is to offer quick and easy looks, specifically tailored for busy moms who deserve to feel fabulous. I want every woman to know that there is always a way to enhance their natural beauty and save time in their daily routines." - Leslie​​​​​​​​
Leslie brings a natural talent, passion, and true dedication to helping our clients feel confident and beautiful. Her attention to detail and commitment to providing exceptional service make her the perfect addition to our team!​​​​​​​​
With Leslie on board, we can`t wait to offer you even more personalized and stunning permanent makeup solutions. Whether you`re looking for a natural enhancement or a bold statement, Leslie`s expertise will leave you feeling like the best version of yourself.​​​​​​​​
Join us in giving Leslie a warm welcome! Stay tuned for incredible transformations, insider tips, and a touch of beauty magic from our newest team member. 🎉​​​​​​​​
#PinpointPermanentCosmetics #NewTeamMember #PermanentMakeup #BeautyMagic

Wondering why our permanent eyebrow technique stands out? It`s because we prioritize a natural look that gracefully fades over time. Here`s why our approach creates the most appealing results:⠀⠀⠀⠀⠀⠀⠀⠀⠀
🌟 Preserving your Arch: We understand the importance of maintaining your natural brow arch. Our technique refrains from creating a new, artificial arch that could lead to an unnatural appearance. Instead, we work with your existing arch to enhance its beauty.⠀⠀⠀⠀⠀⠀⠀⠀⠀
🌈 Subtle Thickness: We believe in enhancing your brows without going overboard. By avoiding excessive thickness that extends beyond your natural hair, we ensure a soft and harmonious result. Your brows will look full and defined without appearing heavy or exaggerated.⠀⠀⠀⠀⠀⠀⠀⠀⠀
⏳ Graceful Fading: Our goal is to provide a long-lasting solution that gradually fades over time. This allows for flexibility in adjusting your brow shape or style in the future. The gentle fade-out effect ensures that your brows evolve naturally, maintaining their elegance.⠀⠀⠀⠀⠀⠀⠀⠀⠀
🖌️ Customized Approach: We understand that each individual has unique preferences and features. Our skilled technicians take the time to listen to your desires and create a personalized plan tailored to your specific needs. Your satisfaction is our top priority.⠀⠀⠀⠀⠀⠀⠀⠀⠀
🌿 By choosing our technique, you can enjoy beautiful, natural-looking brows that blends seamlessly with your features. No harsh lines or stark contrasts—just a soft and graceful enhancement that will make heads turn.⠀⠀⠀⠀⠀⠀⠀⠀⠀
Vidoe of before and after powdered brow by Francesca⠀⠀⠀⠀⠀⠀⠀⠀⠀
#dsmmicroblading, #iowamicroblading, #permanentmakeup #dsmpowderedbrows #iowapowderedbrows

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