At Pinpoint Permanent Cosmetics, education and training is one of our top priorities. We spare no expense training our staff throughout the country with world class permanent makeup educators. Our reputation and expertise was built on an educational foundation, making us a leading choice for our client’s permanent makeup needs.
Our team of experts are certified to provide premium beauty services to women who want to enhance their natural beauty. From eyebrows, eyeliner, and lips we offer high-quality permanent makeup treatments in a clean, safe environment. We pride ourselves on working with extraordinary precision to enhance your best features in a subtle way.
Anna Johnson
Owner, Educator, and Lead Artist
Master Artist | 9+ Years Experience | Trusted by Medical & Aesthetic Professionals
Anna Johnson is the owner and lead artist of Pinpoint Permanent Cosmetics, where she has spent nearly a decade helping women feel more confident through natural, refined permanent makeup.
With a background of over eight years as an esthetician prior to entering the permanent makeup industry, Anna built her career on a strong foundation of skin knowledge, client care, and attention to detail. Early on, she made a significant investment in advanced education, seeking out some of the most respected training programs in the industry. What began as a commitment to learning quickly became a standard she continues to uphold today.
Anna regularly invests in continued education, traveling across the United States—and most recently to Canada—to refine her techniques and stay at the forefront of the industry.
What began as a commitment to learning quickly became a standard she continues to uphold today. She believes that growth is not optional in this field, and that clients deserve an artist who is constantly evolving, improving, and raising the standard of care.
Her work is known for its natural, timeless results. Anna approaches every service with the mindset of enhancing what is already there, carefully considering how each result will heal and age over time. Her goal is never to follow trends, but to create work that clients will feel confident in for years to come.
In addition to working with clients, Anna is also an educator and ambassador trainer with Micropigmentation Educators. She is passionate about mentoring the next generation of artists and has developed a structured training program focused on building both skill and integrity within the industry.
Through Pinpoint Permanent Cosmetics, Anna has built a reputation as one of the most trusted permanent makeup providers in the area. Her studio is known for its high standards, detailed consultations, and results that prioritize both quality and client experience.
Outside of the studio, Anna is a wife and mom to two boys. She values creating a life that blends business, family, and purpose—and brings that same level of care and intention into everything she builds.
Artist Level: Master Artist
Anna has been recognized for her excellence in the permanent makeup industry, including being featured in Marie Claire’s “9 Transformations You Need to See to Believe.” Pinpoint Permanent Cosmetics has been awarded Cityview’s Best Local Permanent Makeup Salon multiple years in a row.
Her work and reputation have made her a trusted referral source for plastic surgery offices, dermatology clinics, and medical spas throughout the area—reflecting the level of trust she has built within the aesthetic community.
Laurie Oertwig
Permanent Makeup Artist
Master Artist | Most Reviewed Artist at Pinpoint | Known for Detailed, Thorough Consultations
Laurie Oertwig is a permanent makeup artist known for her thorough, detail-oriented approach and the genuine relationships she builds with every client she works with. She believes that the best results come from truly understanding each client’s goals, which is why she takes the time to ask thoughtful questions and ensure every detail is considered before beginning any service.
With a background in art, makeup, and esthetics, Laurie brings both creativity and precision to her work. She approaches each service with intention, carefully customizing her technique based on facial features, skin type, and personal style to create results that feel natural, balanced, and long-lasting.
Laurie is known for her ability to make clients feel comfortable, heard, and confident throughout the entire process. Her commitment to clear communication and attention to detail has earned her a loyal client base and the highest number of client reviews within the studio—something she takes great pride in.
Having worked alongside Anna for years prior to joining Pinpoint, Laurie has been part of the studio since the day its doors opened. Her consistency, strong work ethic, and dedication to her clients have made her an integral part of the Pinpoint experience.
Outside of the studio, Laurie is a wife and mom of two. She enjoys spending time with her family, staying active, trying new foods, and attending concerts—having seen over 100 live bands.
Artist Level: Master Artist
“Laurie is one of the most thorough artists I have ever worked with. She takes the time to ask the right questions and truly understand what each client wants before she ever begins. That level of detail and care is what allows her to consistently deliver results her clients love. I have known Laurie and her work ethic for years, and I trust her fully with our clients.”
— Anna Johnson, Owner
Leslie Breuer
Permanent Makeup Artist
Veteran Artist | Known for Honest Consultations | Natural, Confidence-Focused Results
Leslie Breuer is a permanent makeup artist who believes confidence begins with feeling like yourself, just elevated. She is passionate about creating results that are natural yet striking and has spent years refining her technique to ensure each service is tailored to the individual in her chair.
Leslie has trained with some of the most respected artists in the industry, from New York City to Texas and right here in Des Moines. Through this experience, she has learned that no two artists or faces are the same. She brings a thoughtful, well rounded approach to her work, carefully considering skin type, facial features, and personal style to create results that feel authentic and timeless.
What truly sets Leslie apart is her honesty and the relationships she builds with her clients. She is known for being upfront about what will work best for each person, setting realistic expectations, and ensuring clients feel confident in their decisions. Leslie values getting to know her clients and their families and loves creating connections that last for years.
Outside of the studio, Leslie is a mom to three amazing girls, a former Realtor of ten years, and a true crime enthusiast. Her life experience, artistry, and genuine care come together to create a comfortable, personal, and empowering experience for every client.
Her mission is simple: Less makeup, more confidence.
Artist Level: Veteran Artist.
“Leslie has a natural ability to make clients feel comfortable, understood, and completely at ease the moment they sit in her chair. Her personality is one of her greatest strengths, and she pairs that with a level of honesty that clients truly appreciate. She is known for setting realistic expectations and guiding each client toward what will look and heal best for them. I trust her fully with our clients, and you can feel confident you are in skilled, genuine hands.”
— Anna Johnson, Owner
Kristie Sullivan
Permanent Makeup Artist
Veteran Artist | Brows, Lips & Eyeliner Specialist | Soft, Natural Results
Kristie Sullivan is a permanent makeup artist who believes confidence begins with feeling like the best version of yourself—naturally enhanced, never overdone. She is passionate about creating results that feel effortless and timeless, helping women wake up feeling put together and confident every day.
Before entering the beauty industry, Kristie spent nearly fifteen years as a dental assistant. That experience shaped the precision, attention to detail, and commitment to client comfort that she now brings to every permanent makeup service.
Kristie specializes in brows, lip blushing, and eyeliner enhancements, taking a fully customized approach with each client. She carefully considers facial structure, skin type, and personal style to create results that complement—never overpower—natural features. Her work is designed to feel soft, balanced, and true to you.
What truly sets Kristie apart is the level of care she brings to every appointment. She values building genuine relationships with her clients and believes trust, honesty, and communication are essential to achieving beautiful, lasting results. Her goal is for every client to feel comfortable, informed, and confident throughout the entire process.
Outside of the studio, Kristie is a wife and proud mom to two daughters. She understands how busy life can be, which is why she is passionate about helping women simplify their daily routines while still feeling confident and polished.
Artist Level: Veteran Artist
“Kristie is an incredibly thoughtful and detail-oriented artist who truly cares about every client she works with. She holds herself to a high standard and is always continuing to grow in her craft. When you sit in her chair, you can feel confident you are in skilled, capable hands.”
— Anna Johnson, Owner
