At Pinpoint Permanent Cosmetics, education and training is one of our top priorities. We spare no expense training our staff throughout the country with world class permanent makeup educators. Our reputation and expertise was built on an educational foundation, making us a leading choice for our client’s permanent makeup needs.
Our team of experts are certified to provide premium beauty services to women who want to enhance their natural beauty. From eyebrows, eyeliner, and lips we offer high-quality permanent makeup treatments in a clean, safe environment. We pride ourselves on working with extraordinary precision to enhance your best features in a subtle way.
Anna Johnson
Owner, Educator, and Artist
Welcome, I’m Anna, the owner and educator at Pinpoint Permanent Cosmetics. For over eight years, I’ve been helping women transform how they look and feel as a permanent makeup artist. I truly love how something as simple as perfectly shaped brows or a subtle eyeliner enhancement can lift someone’s mood and boost their confidence.
My journey into permanent makeup began after 8+ years as an esthetician in the beauty industry. Then, I did the unthinkable—I flipped a house with my parents. (Not recommended unless you have six months to spare!) But that experience helped me fund an advanced permanent makeup education with a European PMU company. At the time, Europe was far ahead in permanent makeup techniques, and I knew I wanted to bring that level of artistry and quality back to Iowa.
In addition to working with clients, I also train aspiring permanent makeup artists through my education programs. Sharing the techniques and standards I’ve refined over my career has become one of the most rewarding aspects of my work.
When you step into my salon, my goal is for you to immediately feel like you’re in the right place. I believe that Iowans deserve access to amazing permanent makeup, where quality, safety, and artistry come first.
When I’m not at the salon, I’m spending time with my husband, our two sons, and our labradoodle, Milo.
I approach permanent makeup with the mindset of “What would I want on my face?” My style leans toward enhancing your natural beauty—subtle, timeless, and designed to age gracefully. Dramatic or trendy looks are best left to topical makeup, as I always take into consideration not just how your permanent makeup will heal, but how it will look 5–10 years from now.
We’ve compiled lots of helpful information on our Frequently Asked Questions page, so feel free to take a look. If you have any additional questions, don’t hesitate to reach out to me at hello@pinpointpermanentcosmetics.com. I’m happy to help!
Artist Level: Master Artist
–Anna was featured in Marie Claire’s “9 Transformations You Need to See to Believe” and has been recognized for her excellence in the industry. Pinpoint Permanent Cosmetics was named Clive’s Best Beauty Salon of 2018 and awarded Cityview’s Best Local Permanent Makeup Salon in 2022, 2023, and 2024.
Laurie Oertwig
Microblading and Permanent Makeup Artist
Hello! I am Laurie. I have a background in Art, Makeup, and Esthetics. As a wife, mom of two kids, and two dogs. I understand need for enhancing your life and restoring your confidence in a more permanent, hassle-free way.
Connecting with people is one of the many things I love about being a permanent makeup artist. I thrive in doing detailed work and enjoy rising to challenging situations. I am always striving to perfect my skills. Seeking to understand the cause and effect of a situation is in all likelihood, where my love for fitness streams from.
My friends and family would say I have a really easy going personality. Aside from spending time with them, I love trying new foods and going to concerts. To date, I’ve seen to over 100+ live bands, too many now that I’ve lost count. But my long lasting makeup tips and tricks for those hot summer days are tried and true!
I generally like to start more conservatively with your permanent makeup, unless you know you are looking for something more bold. I listen closely to my clients requests and concerns, and thoroughly explaining everything for a calming, stress free appointment.
Take a look at our social media for before and after photos. Consultation are always free and it’s the best way to ask any question and to see how your brows will be shaped out.
Artist Level: Master Artist
“Give someone five minutes with Laurie and they instantly love her! She has one of
those charismatic personalities that you just enjoy being around!”- Owner Anna
Johnson
Leslie Breuer
Microblading and Permanent Makeup Artist
Hello there! I’m Leslie, and my ultimate passion lies in the art of permanent makeup, helping people feel confident and beautiful.
The opportunity to interact with individuals and fill their cups brings me immense joy. Uplifting and empowering others is truly one of the greatest joys of my life. As a mother of three amazing girls, I am determined to show them that they can accomplish anything they set their minds to.
Makeup has been my lifelong obsession, dating back to my childhood. I am constantly on the lookout for new products and techniques, never ceasing to refine my skills. My goal is to offer quick and easy looks, specifically for busy moms who deserve to feel fabulous. I want every woman to know that there is always a way to enhance their natural beauty and save time in their daily routines.
In addition to my passion for permanent makeup artistry, I have spent eight successful years as a licensed real estate professional. Being a social butterfly by nature, I thrive on engaging and connecting with others. Apart from my professional pursuits, I enjoy spending time and traveling with my family, which includes my husband, three daughters, and two dogs.
As a people pleaser, my utmost priority is to achieve the look you desire while providing honest and upfront advice as a seasoned professional. Emphasizing your uniqueness is what truly excites me. When you leave my chair, you can trust that you will look like the best version of yourself, rather than a replication of someone else. I take the time to genuinely understand you as an individual, going beyond the surface to establish a personal connection.
I invite you to take a moment to check out our social media for my work. I am beyond excited to meet you, see you soon!
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Kristie Sullivan
Microblading and Permanent Makeup Artist
Hello! My name is Kristie. I’m a wife, a proud mother of two beautiful daughters, and a passionate permanent makeup artist. For nearly 15 years, I dedicated my career to dental assisting, finding joy in helping others feel their best. Transitioning to permanent makeup was a natural progression, allowing me to blend my love for artistry and precision with my desire to help people feel confident.
My passion for brows comes from a personal journey. Like many, I fell into the trend of skinny brows during high school, leading to over-plucking and the challenges of restoring their natural beauty. This experience gave me a deep appreciation for the art and science of brow shaping and inspired my commitment to helping others achieve their ideal look.
As a dedicated professional, I combine precision, artistry, and expertise to enhance each client’s natural beauty. My goal is to create brows that boost confidence and elevate your appearance, tailoring each result to fit your unique features. I truly believe that everyone is beautiful—I’m just here to enhance that beauty with my skills.
I look forward to helping you streamline your daily routine and feel effortlessly beautiful every
