At Pinpoint Permanent Cosmetics, education and training is one of our top priorities. We spare no expense training our staff throughout the country with world class permanent makeup educators. Our reputation and expertise was built on an educational foundation, making us a leading choice for our client’s permanent makeup needs.
Our team of experts are certified to provide premium beauty services to women who want to enhance their natural beauty. From eyebrows, eyeliner, and lips we offer high-quality permanent makeup treatments in a clean, safe environment. We pride ourselves on working with extraordinary precision to enhance your best features in a subtle way.
Anna Johnson
Owner, Educator, and Artist
Welcome, I’m Anna, the owner and educator at Pinpoint Permanent Cosmetics. For over eight years, I’ve been helping women transform how they look and feel as a permanent makeup artist. I truly love how something as simple as perfectly shaped brows or a subtle eyeliner enhancement can lift someone’s mood and boost their confidence.
My journey into permanent makeup began after 8+ years as an esthetician in the beauty industry. Then, I did the unthinkable—I flipped a house with my parents. (Not recommended unless you have six months to spare!) But that experience helped me fund an advanced permanent makeup education with a European PMU company. At the time, Europe was far ahead in permanent makeup techniques, and I knew I wanted to bring that level of artistry and quality back to Iowa.
In addition to working with clients, I also train aspiring permanent makeup artists through my education programs. Sharing the techniques and standards I’ve refined over my career has become one of the most rewarding aspects of my work.
When you step into my salon, my goal is for you to immediately feel like you’re in the right place. I believe that Iowans deserve access to amazing permanent makeup, where quality, safety, and artistry come first.
When I’m not at the salon, I’m spending time with my husband, our two sons, and our labradoodle, Milo.
I approach permanent makeup with the mindset of “What would I want on my face?” My style leans toward enhancing your natural beauty—subtle, timeless, and designed to age gracefully. Dramatic or trendy looks are best left to topical makeup, as I always take into consideration not just how your permanent makeup will heal, but how it will look 5–10 years from now.
We’ve compiled lots of helpful information on our Frequently Asked Questions page, so feel free to take a look. If you have any additional questions, don’t hesitate to reach out to me at hello@pinpointpermanentcosmetics.com. I’m happy to help!
Artist Level: Master Artist
–Anna was featured in Marie Claire’s “9 Transformations You Need to See to Believe” and has been recognized for her excellence in the industry. Pinpoint Permanent Cosmetics was named Clive’s Best Beauty Salon of 2018 and awarded Cityview’s Best Local Permanent Makeup Salon in 2022, 2023, and 2024.
Laurie Oertwig
Microblading and Permanent Makeup Artist
Hello! I am Laurie. I have a background in Art, Makeup, and Esthetics. As a wife, mom of two kids, and two dogs. I understand need for enhancing your life and restoring your confidence in a more permanent, hassle-free way.
Connecting with people is one of the many things I love about being a permanent makeup artist. I thrive in doing detailed work and enjoy rising to challenging situations. I am always striving to perfect my skills. Seeking to understand the cause and effect of a situation is in all likelihood, where my love for fitness streams from.
My friends and family would say I have a really easy going personality. Aside from spending time with them, I love trying new foods and going to concerts. To date, I’ve seen to over 100+ live bands, too many now that I’ve lost count. But my long lasting makeup tips and tricks for those hot summer days are tried and true!
I generally like to start more conservatively with your permanent makeup, unless you know you are looking for something more bold. I listen closely to my clients requests and concerns, and thoroughly explaining everything for a calming, stress free appointment.
Take a look at our social media for before and after photos. Consultation are always free and it’s the best way to ask any question and to see how your brows will be shaped out.
Artist Level: Master Artist
“Give someone five minutes with Laurie and they instantly love her! She has one of those charismatic personalities that you just enjoy being around!”- Owner Anna Johnson
Leslie Breuer
Microblading and Permanent Makeup Artist
Leslie Breuer is a permanent makeup artist who believes confidence begins with feeling like yourself, just elevated. She is passionate about creating results that are natural yet striking and has spent years refining her technique to ensure each service is tailored to the individual in her chair.
Leslie has trained with some of the most respected artists in the industry, from New York City to Texas and right here in Des Moines. Through this experience, she has learned that no two artists or faces are the same. She brings a thoughtful, well rounded approach to her work, carefully considering skin type, facial features, and personal style to create results that feel authentic and timeless.
What truly sets Leslie apart is her honesty and the relationships she builds with her clients. She is known for being upfront about what will work best for each person, setting realistic expectations, and ensuring clients feel confident in their decisions. Leslie values getting to know her clients and their families and loves creating connections that last for years.
Outside of the studio, Leslie is a mom to three amazing girls, a former Realtor of ten years, and a true crime enthusiast. Her life experience, artistry, and genuine care come together to create a comfortable, personal, and empowering experience for every client.
Her mission is simple: Less makeup, more confidence.
Artist Level: Veteran Artist.
Kristie Sullivan
Microblading and Permanent Makeup Artist
Hello! My name is Kristie. I’m a wife, a proud mother of two beautiful daughters, and a passionate permanent makeup artist. For nearly 15 years, I dedicated my career to dental assisting, finding joy in helping others feel their best. Transitioning to permanent makeup was a natural progression, allowing me to blend my love for artistry and precision with my desire to help people feel confident.
My passion for brows comes from a personal journey. Like many, I fell into the trend of skinny brows during high school, leading to over-plucking and the challenges of restoring their natural beauty. This experience gave me a deep appreciation for the art and science of brow shaping and inspired my commitment to helping others achieve their ideal look.
As a dedicated professional, I combine precision, artistry, and expertise to enhance each client’s natural beauty. My goal is to create brows that boost confidence and elevate your appearance, tailoring each result to fit your unique features. I truly believe that everyone is beautiful—I’m just here to enhance that beauty with my skills.
I look forward to helping you streamline your daily routine and feel effortlessly beautiful every
Artist Level: Veteran Artist
“Kristie is one of the sweetest people you’ll ever meet. She holds herself to an incredibly high standard and always striving to refine her craft. Clients are truly in good hands with her!” – Owner Anna Johnson
